About us

 

From ocean to can, Iconic Sardine was born to celebrate Portugal’s most legendary fish. Rooted in tradition, crafted by hand, and packed with purpose.

Back in 2008, Jose Gourmet set out to reinvent Portuguese canning with flavor, design, and fairness. One fish kept shining: the sardine. In 2025, we gave it the spotlight: Iconic Sardine, a collection that honors the taste of Portugal.
Ocean Fished at peak season, MSC certified, preserving a living sea.
People Fair pay, hand-packed cans, labels turned into art.
Future Tradition meets modern voice. Real fish, real flavor.
Craftsmen, canners, and artists turning the Atlantic’s best into Portugal’s most iconic can. Every sardine packed with care, every detail done with purpose.
Our cans aren’t just good today, they’re good for years. By extending shelf life, we cut food waste and keep flavor locked in. A smarter, tastier way to conserve.

THE ATLANTIC IN EVERY CAN

 

Since 1854, Portugal has been canning sardines, now with MSC certification to prove our commitment to the sea. Iconic Sardine brings you eight bold flavors of wild Atlantic sardines, hand-packed just hours after catch. Every detail, from sustainable fishing to the snap of the tin, celebrates Portuguese flavor and culture.

Why Portugal? Because the cold Atlantic meets the coast, feeding sardines a perfect diet of plankton. The result: rich in omega-3s, silky in texture, and packed with flavor.
But taste is also tradition. Portugal has canned sardines since 1854, making them a global icon. At Iconic Sardine by Jose Gourmet, we keep that legacy alive, hand-packing each tin with premium olive oil and care.
One pop, and you’re tasting the Atlantic, the heritage, and the future of Portuguese sardines.

PORTUGUESE

TRADITION

SINCE 1854

Portuguese canning is an art passed down through generations. Fresh Atlantic sardines are hand-selected at peak freshness, cooked, seasoned with olive oil or simple sauces, and sealed to preserve flavor, protein, and omega-3s.

 

Today, tradition meets modern taste. New recipes with fresh ginger, curry, or lemon give classic sardines a contemporary twist, without losing authenticity.

 

Convenient, sustainable, and full of flavor, every tin supports coastal communities, fair practices, and a thriving ocean.